Pro Mobile - The Magazine for Mobile DJs

ISSUE: 108(JUL/AUG 2021)

The July / August 2021 edition of Pro Mobile is packed with the usual mix of articles, news, views and reviews all linked to the wonderful world of mobile DJing.

You can read all of the reviews and the first part of every article by following the links below, but to read the articles in full and get the complete Pro Mobile experience you’ll need a copy of the physical magazine – click ‘Subscriptions -> Magazine’ above to get hold of one! or click here SUBSCRIBE NOW

We will be back soon, and it will be busy. In the meantime, don’t lose sight of why you are the first at the party, the last to leave, and the reason everyone had such a great time!

Pete Holding, Pro Mobile Editor

IN THIS ISSUE

PROFILE: SOPHIA GLOW

From as far back as I can remember, music has been a major part of my life. I thought I had the vocal ability of Chaka Khan (reaching, I know) and the agility of Coco from the 80s show Fame. In fact, what music meant to me was obvious before even my earliest memories. My mum told me that my favourite childhood toy was a guitar. Apparently I wouldn’t put it down; wherever I went my stringed companion came too.

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It Shouldn't Happen to a... Sales Rep!

I started my Mastermix career back in 1999 when I was offered a job as a sales representative. This involved driving a van across the UK, visiting retailers and re-stocking their Mastermix CD collections. I loved that job. It gave me a chance to visit places, meet new friends and clear my head after breaking up from my girlfriend.

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What A Relay Race can tell us about Marketing

I’ve often said that wedding and event pros have more in common than they think when it comes to marketing. It transcends categories, with DJs, photographers, florists, caterers, plumbers and dress shops all using the same basic principles when it comes to attracting new business.

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Plan for Business Success Today!

A plan helps you focus on where your business is going – we all know that. “But how can I plan when so much that has been happening has been out of my control and I have no idea what will happen next?” I hear you cry. After the last year of uncertainty and disruption, it’s even more crucial that you start looking to the future and what you want to achieve. It can be done in three easy steps, even when so much about the future may seem difficult to predict at present.

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Wedding Fayres! Can you afford to attend? Can you afford not to?

Wedding fayres are popular events for anyone planning a wedding to speak to potential suppliers and find out more about what is available. They can also be great marketing tools for DJs, providing an ideal way to advertise directly to your target audience.

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Guidance on Event Cancellations due to COVID-19

Guidance on consumer refunds following cancellations caused by COVID-19, or any similar circumstance that prevents an event from being run, has been provided by The Competition & Markets Authority (CMA).

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Dialogue with John Coghlan

John Coghlan is the original Status Quo drummer, and as a founding member of the ‘Frantic Four’, spent 20 years with one of Britain’s most celebrated and loved rock bands. The original line up released a long string of hit records still played regularly at parties every week, including ‘Pictures of Matchstick Men’, ‘Down Down’, ‘Caroline’, ‘Paper Plane’, ‘Rain’, ‘Rockin’ All Over the World’, and many more.

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RETAILER SPOTLIGHT: Westend DJ

Known for its knowledgeable staff and commitment to providing a ‘try before you buy’ retail experience, Westend DJ has been serving DJs in London and across the UK for two decades, celebrating its 20th birthday this year.

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Let's Get Emotional

Two defining statements have contributed to my success as a DJ. The first was 11 years ago when I travelled to Las Vegas to attend the Mobile Beat DJ Conference. Whilst there, I also attended the first of many Marbecca workshops, with Mark and Rebecca Ferrell. The second was a few years later, when I attended The Entertainment Experience workshop with Bill Hermann here in the UK.

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7 WAYS TO INCREASE YOUR (POST LOCKDOWN) ONLINE PRESENCE

Over the last 18 months, our industry had been decimated. Life as we knew it was put on hold as every member of our vast and diverse DJ community suddenly faced empty diaries. During this time, we have shown support for nationwide campaigns such as ‘We Make Events’, ‘Save DJ Entertainment’ and ‘What About Weddings?’.

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Get Back to where you once belonged!

When I started writing this piece, I thought it would be a good idea to use a song title. It could easily have been [back once again with the] ‘Renegade Master’ or maybe even ‘Back To Life’. The truth is, nobody knows what to say or what to play. This isn’t a lack of experience as a DJ, it’s everyone being uncertain of how the rules will evolve in an ever-changing landscape.

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An Introduction to the Marketing Funnel

Greg Cartwright explores one of marketing’s oldest concepts – the marketing conversion funnel – and looks at the different stages prospects go through on their way to becoming customers.

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Pump Up The Jam House!

I have been a professional DJ for more years than I can remember and during that time I have had the pleasure of performing at many venues across the UK. There is nothing that comes close to being able to take your audiences on a musical journey and seeing a packed dancefloor.

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The DJ Playlist: Lounge & Bar Grooves

The term ‘Bargrooves’ has been kicking around for a number of years. It’s a style favoured by DJs who produce mixes, remixes and compilations of soulful house and laidback dance tracks to create a sophisticated sound that fits the venues they are playing at. Not only is the choice of artists and tracks important, but also selecting the right version of each song.

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REVIEWED

REVIEWED: RELOOP READY

REVIEWED: PIONEER DJ VM-50

REVIEWED: CHAUVET DJ GOBOZAP

REVIEWED: MWS PHASE DVS ESSENTIAL

CONTRIBUTORS

Alan Berg, Alan Marshall, Andrew Broughton, Anna Goodwin, George Pizzey aka Ratzi, Greg Cartwright, Jack Quenby, Jules Little, Kevin Mahoney, Nick Chatten, Pete Sherriff, Peter Holding, Richard Lee, Ryan Lockett, Sophia Glow and Toby Oakley.

ADVERTISERS

ADVERTISERS:

DJ Kit, Mastermix, Pioneer DJ, Alan Berg, Pro Mobile Conference, Mobile DJ Network (MDJN), Mobile Entertainment Expo (MEX) & Photobooth Expo (PBX), Bose, Headstock Distribution (H|H), RCF, QSC, Yamaha, Tronios BV (Beamz), WestEnd DJ, Nicolaudie, Bishopsound, Lotronic, American DJ, DJ Event Planner, BPM DJ Show, CHAUVET DJ, Bop DJ, Ohm, Phase One, JHS, Novo Pro, FBT, Tony Winyard

SHOPS:

DJ Kit, Phase One DJ Store, WestEnd DJ London, WestEnd DJ North Circular), Discotechnology, Simply Sound & Lighting, Glasgow Sound Centre, DJ Superstore, DJ Dealer, DJ Supplies Sound and Light, DY Pro Audio LTD, Inspiration Sound & Light, RSD Music, Cumbria Sound & Lighting, Terralec, Bop DJ Leeds, Bop DJ Manchester, Bop DJ Bristol, HW Audio